System and methods for distributing display advertising and...

G - Physics – 06 – Q

Patent

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Details

G06Q 30/02 (2012.01) H04H 60/21 (2009.01) H04H 60/31 (2009.01) H04H 60/63 (2009.01) H04W 4/00 (2009.01) H04L 12/16 (2006.01)

Patent

CA 2305056

A system for displaying advertisements on a number of distributed display units has a communication server which forwards advertisements in the form of HTML pages together with a schedule for displaying the advertisements to display controllers in the display units. The display controllers can be PC computers running standard web browser software. Each advertisement may have a unique identifier. The identifier is preferably a URL of a web page. The display units may also have touch screens or other associated user input devices. The efficacy of individual advertisements can be monitored by logging and analysing hits on the associated web page or input from user input devices associated with the display units or input derived from Point of Sale tracking mechanisms. The display units can be widely geographically distributed. The display communication server may communicate with some of the display units by way of satellite telecommunication links and other display units by way of the Internet.

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