System for measuring the effectiveness of internet based...

Details System for measuring the effectiveness of internet based... System for measuring the effectiveness of internet based...

H - Electricity

04

L

H04L 12/26 (2006.01) H04L 12/16 (2006.01) H04L 12/54 (2006.01)

Patent

CA 2303541

A system for measuring the effectiveness of an Internet-based advertising campaign wherein e-mail messages are sent to recipients inviting them to visit a destination web site where further information is provided about the product/service being offered. The system incorporates an HTTP hypertext link in each e-mail which points to an intermediate web site and which includes information pertaining to the identity of the destination web site. When the link is actuated or clicked through, the recipient's browser sends a web site request message including the identification information to a server hosting the intermediate web site. The server consequently records the actuation of the link, thereby compiling statistics on the hit rate, and then redirects the recipient's browser to the destination web site. Embodiments of the invention also track pass-alongs (i.e., where the original recipient passes a copy of the e-mail to a friend), and in the event the destination web site is an e-commerce site where the advertised product/service may be purchased, details of the purchase.

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