Systems and methods for appending content to mobile messages

Details Systems and methods for appending content to mobile messages Systems and methods for appending content to mobile messages

G - Physics

06

Q

G06Q 30/02 (2012.01) H04W 4/12 (2009.01)

Patent

CA 2729252

The present invention relates to a system and method for including sponsorship or advertising content in mobile messages by appending a sponsored advertisement to a text or multimedia message sent from one mobile device to another. In one aspect, the content of the advertisement to be appended is selected based upon the content of the mobile message being sent, such as a particular keyword. Additionally, information on the message recipient can be used to select an appropriate message, includ-ing stored profile information on the message recipient and volatile information such as the recipient's current location or local time of day. The sponsorship content may be appended to the end of the message so it is easily visible to the recipient.

La présente invention concerne un système et un procédé pour inclure un contenu de parrainage ou publicitaire dans des messages mobiles en ajoutant une annonce parrainée à un texte ou à un message multimédia envoyé d'un dispositif mobile à un autre. Selon un aspect, le contenu de l'annonce à joindre est sélectionné sur la base du contenu du message mobile envoyé, tel qu'un mot-clé particulier. De plus, les informations concernant le destinataire du message peuvent être utilisées pour sélectionner un message approprié, comprenant les informations de profil mémorisées du destinataire du message et des informations volatiles telles que lemplacement actuel du destinataire ou une heure du jour locale. Le contenu de parrainage peut être joint à la fin du message, de sorte quil soit facilement visible par le destinataire.

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