Systems and methods for audience monitoring

Details Systems and methods for audience monitoring Systems and methods for audience monitoring

H - Electricity

04

N

H04N 7/10 (2006.01) H04N 7/16 (2006.01)

Patent

CA 2298569

A method of acquiring television viewer interaction data, the method comprising monitoring usage of a television input device, producing viewer interaction data representing viewer interaction with a television controlled by the television input device in response to usage of the television input device, encoding the viewer interaction data to produce encoded viewer interaction data for transmission to a central location, accessing the viewer interaction data for transmission to the central location in response to input received from the television input device, and causing the television to emit sounds representing the encoded viewer interaction data, for reception by a telephone nearby the television, the telephone being used to communicate the tones to the remote location.

La présente invention permet de communiquer à un lieu central, sans utiliser de modem, des données sur le profil d'un téléspectateur, et ce pour analyser et interpréter l'interaction de l'utilisateur avec sa télévision et/ou avec un guide électronique (10) des émissions, affiché à l'écran.

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