G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/00 (2006.01)
Patent
CA 2432042
The invention concerns a method for customer loyalty-building characterised in that it comprises a step which consists in recording digital data identifying site visitors in a first database comprising a recording table on a loyalty building server for single identifiers of recorded visitors and specific data, and recording on the equipment of the visitor a digital file containing the identifier assigned to him, and it further comprises steps which consist in recording on the server of a member merchant site a digital file producing an active pictogram itself including a link to the point management computer programme, and steps which consist in attributing reward points.
La pr~sente invention concerne un proc~d~ pour la fid~lisation de clients caract~ris~ en ce qu'il comporte une ~tape d'enregistrement de donn~es num~riques d'identification des visiteurs de sites dans une premi~re base de donn~es comportant une table d'enregistrement sur un serveur de fid~lisation des identifiants uniques des visiteurs enregistr~s et de donn~es sp~cifiques, et d'enregistrement sur l'~quipement du visiteur d'un fichier num~rique contenant l'identifiant qui lui est attribu~, et en ce qu'il comporte en outre des ~tapes d'enregistrement sur le serveur d'un site marchand affili~ d'un fichier num~rique produisant l'affichage d'un pictogramme actif comportant lui- mÚme un lien vers un programme informatique de gestion de points, et des ~tapes d'attribution des points de r~compense.
Gowling Lafleur Henderson Llp
Maximiles
LandOfFree
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