Systems and methods for marketing programs segmentation

Details Systems and methods for marketing programs segmentation Systems and methods for marketing programs segmentation

G - Physics

06

Q

G06Q 30/02 (2012.01) H04H 60/33 (2009.01)

Patent

CA 2539894

Systems and methods for method of measuring the efficiency of a plurality of marketing programs for a campaign involving a plurality of saleables and at least one distribution channel. The steps of the methods include: determining a plurality of marketing program segments, wherein each segment corresponds to a unique combination of marketing programs; uniquely correlating each combination of a saleable and distribution channel to a corresponding segment; determining the quantity of at least one measurable for each saleable; and calculating an efficiency value for at least one segment. The systems include a segmentor operatively coupled to a data storage and configured to determine a plurality of marketing program segments, wherein each segment corresponds to a unique combination of marketing programs. The systems also include a correlator operatively coupled to the data storage and configured W correlate each combination of a saleable and distribution channel to one marketing program segment; and an efficiency calculator configured to calculate an efficiency value for at least one segment.

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