G - Physics – 06 – F
Patent
G - Physics
06
F
G06F 17/30 (2006.01)
Patent
CA 2542152
Systems and methods relate to frequency of advertisement viewing on the Internet, and more specifically to controlling advertisement viewing by a person during an advertising cycle. A probability of return for a customer is evaluated and an advertisement is shown to the customer based on a function of at least the probability of return and a value for the return. Once the customer has seen the advertisement a target number of times, the customer is no longer shown the advertisement.
La présente invention concerne des systèmes et des procédés relatifs à la fréquence de visualisation des annonces publicitaires sur l'Internet et, en particulier, des systèmes et procédés qui permettent de réguler la visualisation d'annonces publicitaires par une personne au cours d'un cycle publicitaire. Selon l'invention, on évalue une probabilité de retour d'un client et on lui montre une annonce publicitaire en fonction d'au moins la probabilité de retour et d'une valeur de retour. Après que le client a visualisé l'annonce publicitaire un nombre cible de fois, on ne lui montre plus l'annonce publicitaire.
Haley Kevin C.
Luenberger Robert A.
Advertising.com Inc.
Aol Advertising Inc.
Borden Ladner Gervais Llp
LandOfFree
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