Target advertising printed on an electronic transaction...

G - Physics – 06 – Q

Patent

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Details

G06Q 30/00 (2006.01) G07G 5/00 (2006.01) G09F 23/10 (2006.01) H04L 12/16 (2006.01)

Patent

CA 2397652

A transaction evidencing system, comprising a computer (150), and data center (200), and a control system. This computer is in operative communication with a printer (120) for printing a document as part of an electronic transaction. The data center is in operative communication with the computer, which in turn is located remotely from the data center. The data center includes a server for processing the electronic transactions and a plurality of advertiser accounts where each of the plurality of advertiser accounts includes respective ad data including message data and restriction data. The control system is in operative communication with the data center and the computer and is for: (i) establishing a transaction session between the computer initiating the electronic transaction and the data center; (ii) obtaining profile information from the user; and (iii) using the profile information and the restriction data from the plurality of advertiser accounts to identify message data available for printing on the document in conjunction with the electronic transaction.

L'invention concerne un système d'attestation de transaction (figure 1) comprenant un ordinateur (150), un centre de calcul (200) et un centre de commande. Cet ordinateur est en liaison coopérante avec une imprimante (120) destinée à l'impression d'un document en tant que partie d'une transaction électronique. Le centre de calcul est en liaison coopérante avec l'ordinateur qui, de son côté, est monté à distance du centre de calcul. Le centre de calcul comprend un serveur pour le traitement des transactions électroniques et une pluralité de comptes annonceur, chacun d'eux comprenant des données y compris des données de message et des données de restriction. Le système de commande est en liaison coopérante avec le centre de calcul et l'ordinateur, ceci en vue (i) d'établir une session de transaction entre l'ordinateur amorçant la transaction électronique et le centre de calcul ; (ii) d'obtenir des informations de profil provenant de l'usager ; (iii) d'utiliser l'information de profil et les données de restriction provenant de la pluralité de comptes annonceur, en vue d'identifier les données de message disponibles pour l'impression sur le document, conjointement avec la transaction électronique.

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