Targeted advertising in conjuction with on-demand media content

H - Electricity – 04 – N

Patent

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Details

H04N 5/76 (2006.01) G06F 3/00 (2006.01) G06F 13/00 (2006.01) H04N 5/445 (2006.01) H04N 7/173 (2006.01)

Patent

CA 2502011

Techniques for targeting advertisements to consumers of on-demand media content are described. When a television viewer chooses to record a broadcast program, an advertisement associated with the program is downloaded from a server. When the user chooses to watch the recorded program, the advertisement is rendered in conjunction with the recorded program.

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