H - Electricity – 04 – N
Patent
H - Electricity
04
N
H04N 5/76 (2006.01) G06F 3/00 (2006.01) G06F 13/00 (2006.01) H04N 5/445 (2006.01) H04N 7/173 (2006.01)
Patent
CA 2502011
Techniques for targeting advertisements to consumers of on-demand media content are described. When a television viewer chooses to record a broadcast program, an advertisement associated with the program is downloaded from a server. When the user chooses to watch the recorded program, the advertisement is rendered in conjunction with the recorded program.
Microsoft Corporation
Smart & Biggar
LandOfFree
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