Targeted advertising system and method

Details Targeted advertising system and method Targeted advertising system and method

H - Electricity

04

N

H04N 7/10 (2006.01)

Patent

CA 2630064

A targeted advertising system comprising an interface unit (110) configured to receive broadcast transmissions, a primary broadcast stream (101) for broadcast programming, a secondary broadcast stream (105) for targeted advertising content, and a storage device (115) for storing the targeted advertising content. The method comprises presenting a targeted advertising content to a user including receiving a primary broadcast stream (101), receiving a secondary broadcast stream (105), storing a portion of the secondary broadcast stream in a storage device (115), and presenting a targeted advertising stream to the user, which may be selected based on a user parameter.

L'invention concerne un système de publicité ciblée qui comprend : un module d'interfaçage (110) conçu pour recevoir les émissions radiodiffusées, un flux de radiodiffusion primaire (101) pour la programmation radiodiffusée ainsi qu'un flux de radiodiffusion secondaire (105) pour un contenu publicitaire ciblé ; et une mémoire (115) pour stoker le contenu publicitaire ciblé. Ce procédé consiste à présenter un contenu publicitaire ciblé à l'utilisateur en passant par les étapes suivantes : réception d'un flux de radiodiffusion primaire (101) ; réception d'un flux de radiodiffusion secondaire (105) ; stockage d'une partie du flux de radiodiffusion secondaire dans une mémoire (115) ; et enfin, présentation d'un flux publicitaire ciblé à l'utilisateur, lequel peut être sélectionné sur la base d'un paramètre d'utilisateur.

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