Targeted incentives based upon predicted behavior

Details Targeted incentives based upon predicted behavior Targeted incentives based upon predicted behavior

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2470239

A system and method for anticipating consumer behavior and determining transaction incentives for influencing consumer behavior comprises a computer system and associated database for determining cross time correlations between transaction behavior, for applying the function derived from the correlations to consumer records to predict future consumer behavior, and for deciding on transaction incentives to offer the consumers based upon their predicted behavior.

Système et procédé pour anticiper le comportement d'un consommateur et déterminer des stimulations de transaction destinées à influencer le comportement du consommateur, comprenant un système informatique et une base de données associée pour déterminer des corrélations temporelles croisées entre des comportements relatifs à des transactions ; appliquer la fonction dérivée des corrélations à des enregistrements de consommateur afin de prédire un comportement futur du consommateur ; et définir des stimulations de transaction à offrir aux consommateurs sur la base de leur comportement prédit.

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