Targeted mobile advertisements

Details Targeted mobile advertisements Targeted mobile advertisements

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2643143

A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

L'invention concerne un procédé de production de matériel promotionnel pertinent pour la transmission à un dispositif mobile. Ce procédé consiste à: recevoir une interrogation du dispositif mobile; identifier une pluralité d'annonces publicitaires, associées à un paramètre de remise orienté annonceur, qui coïncident avec les paramètres du dispositif mobile; et produire une réponse à l'interrogation, qui contient les résultats de recherche ainsi que la pluralité d'annonces publicitaires.

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