Targeting messages

Details Targeting messages Targeting messages

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2706857

The invention generally relates to systems and methods for directing information to people and/or house- holds likely to be receptive to the information. Systems and methods according to the invention can be used to target one or more marketing messages, such as various types of offers, to one or more consumers determined likely to be receptive to the message(s).

L'invention concerne en général des systèmes et des procédés pour diriger des informations vers des personnes et/ou des ménages susceptibles d'être réceptifs aux informations. Des systèmes et des procédés selon l'invention peuvent être utilisés pour cibler un ou plusieurs messages marketing, tels que divers types d'offres, vers un ou plusieurs consommateurs déterminés comme étant susceptibles d'être réceptifs aux messages.

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