Technique for call context based advertising through an...

Details Technique for call context based advertising through an... Technique for call context based advertising through an...

H - Electricity

04

M

H04M 11/08 (2006.01)

Patent

CA 2504295

In providing an information assistance service in a call by a user, the context of the call is ascertained. Context information is derived from information exchanges during the call. Inferences as to types of advertisement pertinent to the user location, event, etc. are drawn based on the context information. Pertinent advertisements, which may be further individualized based on personal preferences, are provided to the user at the conclusion of the call, or otherwise transmitted to the user via voicemail, SMS, email, WAP, paging, facsimile, instant messaging, text messaging, picture phone, video phone, etc.

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