Techniques for optimizing promotion delivery

Details Techniques for optimizing promotion delivery Techniques for optimizing promotion delivery

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2395852

Techniques for generating and making incentive offers and promotions to consumers to influence the consumers' purchasing behavior. Offers are customized for each individual consumer based on the particular consumer's purchase history information (or shopping history) (114-b) and the consumer's response to the offers.

La présente invention concerne des techniques permettant de générer et de faire des offres et des offres promotionnelles à des consommateurs en vue d'influencer le comportement d'achat de ces consommateurs. Les offres sont personnalisées pour chaque consommateur particulier à partir d'informations relatives à un historique des achats de ce consommateur (ou d'un historique d'activité d'achat) (114-b) et aux réactions de ce consommateur à ces offres.

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