Tracking of internet advertisements using banner tags

Details Tracking of internet advertisements using banner tags Tracking of internet advertisements using banner tags

G - Physics

06

F

G06F 13/38 (2006.01) G06Q 30/00 (2006.01) H04L 29/00 (2006.01)

Patent

CA 2272509

Each of a plurality of advertising meters operates on a computer at a corresponding statistically selected site. Each advertising meter is arranged to detect tags from click-through URLs in advertising banners contained in messages communicated to the computer from remote content suppliers over a communication link. Each advertising meter is also arranged to communicate the tags to a remote central facility for use in assembling reports.

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