Tracking offline responses to indicate online advertisement...

Details Tracking offline responses to indicate online advertisement... Tracking offline responses to indicate online advertisement...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2754063

Online advertisements can include offline response mechanisms. The offline response mechanisms can be used to adjust quality scores associated with the online advertisements. The adjusted quality scores can be used to influence whether particular ads are served in future placements.

La présente invention concerne des publicités en ligne pouvant comprendre des mécanismes de réponse hors ligne. Lesdits mécanismes de réponse hors ligne peuvent être utilisés pour régler des scores de qualité associés aux publicités en ligne. Lesdits scores de qualité réglés peuvent être utilisés pour influencer le fait que des publicités spécifiques seront servies ou non dans de futurs placements.

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