Transaction aggregator for closed processing

Details Transaction aggregator for closed processing Transaction aggregator for closed processing

H - Electricity

04

L

H04L 12/16 (2006.01) G06Q 30/02 (2012.01)

Patent

CA 2720192

Systems and methods for determining aggregated transaction level data for specific group characteristics are provided. Aggregated transaction level data can be used for target marketing campaigns by looking at past and potential spending habits of populations with group characteristics specified in the transaction data aggregates. The aggregates can also be used to measure the effectiveness of a particular marketing campaign by correlating the spending patters of a particular group with sales resulting from the campaign.

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