Unitary watch display system

A - Human Necessities – 47 – F

Patent

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211/28

A47F 3/14 (2006.01)

Patent

CA 2029036

ABSTRACT OF THE DISCLOSURE A display system for showing watches on a shelf of a showcase including a support structure having a first platform for positioning a plurality of watch collars mounting watches over a substantial area of the first platform and a second platform opposed to the first platform for supporting a plurality of independent watch displays mounting watch collars in turn mounting watches on selected areas of the second platform. The support structure is movable to either a full watch display position or a reduced watch display position, the full watch display position being when the first platform is oriented facing upward and the second platform is oriented facing downward, and the partial watch display position being when the second platform is oriented facing upward and the first platform is oriented facing downward so that the support structure can be selectively reversed in accordance with either high or low merchandise levels. The first and second platforms include parallel first and second flat surfaces that are directly opposed and can optionally be configured in various configurations such as ovals and various-shaped polygons. The support structure can be present to customers at an angle either by means of a tilt member or by placement in a housing.

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