Use of extensible markup language in a system and method for...

Details Use of extensible markup language in a system and method for... Use of extensible markup language in a system and method for...

G - Physics

06

Q

G06Q 30/06 (2012.01) G06F 17/30 (2006.01) H04L 12/16 (2006.01)

Patent

CA 2674447

A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML- based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event- driven changes to search listings including listings of several advertisers.

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