User-targeted advertising

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2714057

Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

Des ensembles de données structurées comprenant un ou plusieurs attributs sont identifiés, chaque ensemble de données structurées étant associé, par exemple, à un utilisateur particulier. Des valeurs qui correspondent à l'attribut ou aux attributs de chaque ensemble de données structurées, sont identifiées. Une condition établie par un fournisseur de contenu, par exemple, un annonceur, est comparée aux valeurs identifiées de manière à déterminer si la condition est satisfaite. Lorsque la condition est satisfaite, un ou plusieurs éléments de contenu sont identifiés pour les utilisateurs associés aux ensembles de données structurées qui contiennent des valeurs identifiées qui satisfont la condition.

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