Using concepts for ad targeting

Details Using concepts for ad targeting Using concepts for ad targeting

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2546901

Concept similarity may be used to help resolve ambiguities with respect to ads served using, at least, keyword targeting. More specifically, concept similarity may be used to help determine ad relevancy and/or ad scores.

Selon l'invention, la similarité de concepts peut être utilisée pour aider à résoudre des ambiguïtés par rapport à des publicités distribuées au moyen, au moins, du ciblage par mots-clés. De manière plus spécifique, la similarité de concept peut être utilisée pour aider à déterminer la pertinence de publicité et/ou des scores de pertinence de publicité.

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