Using estimated ad qualities for ad filtering, ranking and...

Details Using estimated ad qualities for ad filtering, ranking and... Using estimated ad qualities for ad filtering, ranking and...

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2635882

A system obtains a first parameter (QP1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP1) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP1) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.

L'invention concerne un système permettant d'obtenir un premier paramètre (QP1) associé à une qualité d'une publicité parmi plusieurs publicités. Le premier paramètre de qualité (QP1) ne comporte pas un taux de clic (CTR). Le système combine fonctionnellement le premier paramètre de qualité (QP1) avec au moins un autre paramètre et utilise la combinaison fonctionnel pour filtrer, classer ou promouvoir la publicité parmi les nombreuses publicités.

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