Using information from user video game interactions to...

Details Using information from user video game interactions to... Using information from user video game interactions to...

G - Physics

06

Q

G06Q 30/02 (2012.01) A63F 13/00 (2006.01)

Patent

CA 2624126

Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting. For example, such information may used to target ads to be rendered in a video game being played by the person.

La présente invention traite des informations concernant les intérêts et le comportement de jeu d'une personne qui peuvent être déterminées en suivant de près leurs activités de jeu en ligne (et éventuellement en tirant des conclusions de ces activités). De telles informations peuvent être utilisées pour améliorer le ciblage publicitaire. Par exemple, de telles informations peuvent être utilisées pour cibler des annonces à placer dans un jeu vidéo joué par la personne.

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