Using viewing signals in targeted video advertising

Details Using viewing signals in targeted video advertising Using viewing signals in targeted video advertising

H - Electricity

04

N

H04N 21/4722 (2011.01) G06Q 30/00 (2006.01) G11B 27/031 (2006.01)

Patent

CA 2662758

At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot.

Selon l'invention, une vidéo est reçue sur un système client. La vidéo comporte un ou plusieurs emplacements publicitaires. Un utilisateur visionne la vidéo. Pendant qu'il visionne la vidéo, un emplacement publicitaire imminent est détecté. Le placement d'une ou plusieurs publicités dans l'emplacement publicitaire est demandé. Ladite ou lesdites publicités sont reçues et placées dans l'emplacement publicitaire.

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