Video messaging system

Details Video messaging system Video messaging system

H - Electricity

04

H

H04H 20/14 (2009.01) H04N 7/16 (2006.01) H04N 5/00 (2006.01)

Patent

CA 2483316

Advertising spots are generated globally, (100) and are subsequently adapted to satisfy one or many local applications (115). The adaptations are initiated most preferably by an advertiser through encrypted Internet access to a hub in real time. Adaptations, station verification, adapting the actual video/audio stream, logging and invoicing are all performed automatically and in real time. Consequently, an advertiser (165, 155) can modify a global spot for one or more local broadcasts, and can immediately ascertain effectiveness of the modification. Various modifications to the basic steps are disclosed that further enhance the utility of the method.

L'invention concerne des spots publicitaires gérérés de manière globale (100), puis adaptés pour satisfaire une ou plusieurs applications locales (115). Ces adaptations sont, de préférence, initialisées par un publicitaire utilisant un accès Internet chiffré à un noyau en temps réel. Les adaptations, la vérification de station, l'adaptation des données vidéo/audio réelles, l'ouverture de session et la facturation sont toutes exécutées automatiquement et en temps réel. Par conséquent, un publicitaire (165, 155) peut modifier un spot global pour une ou plusieurs diffusions locales, et peut immédiatement constater l'efficacité de la modification. L'invention concerne également diverses modifications des étapes de base, permettant d'améliorer l'utilité du procédé.

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