Advertising display for pick-up trucks or similar vehicles

G - Physics – 09 – F

Patent

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40/53

G09F 13/00 (2006.01) G09F 11/02 (2006.01) G09F 21/04 (2006.01)

Patent

CA 1177647

ADVERTISING DISPLAY FOR PICK-UP TRUCKS OR SIMILAR VEHICLES ABSTRACT OF THE DISCLOSURE An advertising display (22) for the back of a pick-up truck (28) and the like includes a frame (24) removably secured to the load bed of a pick-up truck (28) and an advertising medium (30) bearing a plurality of advertising messages mounted in a downwardly-sloping fashion on the frame (24), making the advertising (30) visible from the rear of the truck (28). A transparent sheet (62) mounted over the rearwardly-sloping frame (24) provides a protective cover for the advertising medium (30). In one embodiment, the advertising medium (30) includes a roll (31) of adver- tising material (30) which is mounted to a spool bar (75) on the frame (24). The advertising medium (30) is sequentially displayed along the rearwardly-sloping wall of frame (24) by a manually operated or motor-driven roller bar (79). A guide bar (77) is provided to guide the advertising medium (30) from the spool bar (75) to the roller bar (79). A tension device (90) on the spool and roller bars (75, 79) retains the advertising medium (30) relatively taut. In another embodiment, the advertising medium (30) is displayed on a plurality of prism-shaped blocks (140) mounted on the frame (24), spaced apart and parallel to each other. The advertising medium (30) is secured on a plurality of faces (141) of each block. The blocks (140) can, likewise, be sequentially rotated to present different sets of adver- tising material.

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