Image recognition audience measurement system and method

Details Image recognition audience measurement system and method Image recognition audience measurement system and method

G - Physics

06

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350/30.5

G06K 9/00 (2006.01) G06K 9/66 (2006.01) H04N 7/173 (2006.01) H04N 7/26 (2006.01) H04H 9/00 (2006.01)

Patent

CA 1314621

IMAGE RECOGNITION AUDIENCE MEASUREMENT SYSTEM AND METHOD Abstract of the Disclosure An image recognition method and system are pro- vided for identifying predetermined individual members of a viewing audience in a monitored area. A pattern image sig- nature is stored corresponding to each predetermined indi- vidual member of the viewing audience to be identified. An audience scanner includes audience locating circuitry for locating individual audience members in the monitored area. A video image is captured for each of the located individ- ual audience members in the monitored area. A pattern im- age signature is extracted from the captured image. The extracted pattern image signature is compared with each of the stored pattern image signatures to identify a particu- lar one of the predetermined audience members. These steps are repeated to identify all of the located individual au- dience members in the monitored area.

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