H - Electricity – 04 – M
Patent
H - Electricity
04
M
H04M 3/42 (2006.01) H04M 3/487 (2006.01) H04M 15/00 (2006.01)
Patent
CA 2121102
ABSTRACT A method and apparatus is disclosed for routing a telephone call through a telephone network from a caller to a called party designated by the caller via advertising service apparatus that operates in two modes successively, the parties being in communication with each other in one mode and ads are selected from storage during that mode and the ads are impressed on one or both of the parties during a different mode. Selection of ad messages for use is controlled by many criteria. Delivery of ad is recorded for accounting purposes. The modes may alternate between message intervals whose duration is determined by ad message length and communication intervals whose length is determined by a talking time timer.
Gowling Lafleur Henderson Llp
Lederman Matthew
LandOfFree
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