Methods and apparatus for providing display of information...

G - Physics – 09 – F

Patent

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G09F 9/00 (2006.01) G06Q 30/00 (2006.01)

Patent

CA 2350377

Techniques are described for changing information displayed by an EPL based on customer movement in an area near the EPL. The EPL includes motion sensing circuitry which senses customer movement in an area near the EPL. When no motion is present, the EPL may suitably display default information, such as price information, and then based on sensed customer movement in the area near the EPL, the EPL may display other information, such as collateral information relating to the nutritional content of an item associated with the EPL. In a presently preferred embodiment, the EPL may suitably display additional messages the longer a customer remains in the area near the EPL.

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