Method for presenting promotional information on a web page

Details Method for presenting promotional information on a web page Method for presenting promotional information on a web page

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2652201

A method for presenting supplemental promotional information on a web page includes: a) providing a shopping website that includes product web pages corresponding respectively to products; b) storing browsing activity information of a user with respect to the product web pages as a history log; c) analyzing the history log to calculate product interest parameters, each indicating interest of the user in a respective one of the products; d) storing the product interest parameters of the products; e) in response to intent of the user to browse one of the product web pages, retrieving the corresponding product interest parameter; and f) if the retrieved product interest parameter satisfies a condition, integrating supplemental promotional information giving details of the corresponding product into the browsed product web page.

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