Conditional response signaling and behavior for ad decision...

Details Conditional response signaling and behavior for ad decision... Conditional response signaling and behavior for ad decision...

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2696568

In one embodiment, a method can include: (i) receiving a placement opportunity in an ad decision manager (ADM); (ii) sending a request to an ad decision server (ADS); (iii) receiving a conditional response from the ADS, wherein the conditional response includes one or more conditional ads; and (iv) selecting from among the one or more conditional ads.

Dans un mode de réalisation, l'invention concerne un procédé consistant à (i) recevoir une opportunité de placement dans un gestionnaire de décision de publicité (ADM) ; (ii) envoyer une demande à un serveur de décision de publicité (ADS) ; (iii) recevoir une réponse conditionnelle de l'ADS, la réponse conditionnelle comprenant une ou plusieurs publicités conditionnelles ; et (iv) sélectionner parmi la ou les publicités conditionnelles.

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