G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/02 (2012.01)
Patent
CA 2672343
An automated computer system for generating a geographically-localized media plan including a number of selected media buyable units (MBUs) is provided. The system implements the following functions: receiving client-defined information and a number of business rules; receiving a number of MBUs each having a relative value and including a first and second MBU associated with a first media product option and a third and fourth MBU associated with a second media product option; applying an optimization algorithm to the client-defined information, the number of business rules and the number of MBU relative values to obtain a number of selected MBUs included in a geographically-localized media plan; and outputting the geographically- localized media plan for use by a client in media planning. The first MBU associated with a first geography. The second MBU is associated with a second geography and the first geography, with the first geography being larger than the second geography and the first geography substantially covering the second geography.
Clark Lucy Miller
Curmi Nancy E.
Donohue Debra L.
Kaul Chris
Kula Karen F.
Borden Ladner Gervais Llp
Valassis Communications Inc.
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