Method of delivering an advertisement from a computer system

Details Method of delivering an advertisement from a computer system Method of delivering an advertisement from a computer system

G - Physics

06

F

G06F 3/06 (2006.01) G06F 17/30 (2006.01) G06K 7/10 (2006.01)

Patent

CA 2667169

A method of delivering an advertisement related to a hyperlink printed on a substrate, said hyperlink being initiated by a first computer system, said method comprising the steps of: determining a context of said hyperlink; selecting one or more advertisements that relate to said context; and delivering said one or more advertisements to a second computer system wherein said second computer system is related to the first computer system.

Le procédé selon l'invention permet de fournir une annonce publicitaire liée à un lien hypertexte imprimé sur un support et activé par un premier système informatique. Le procédé comprend plusieurs étapes: détermination d'un contexte du lien hypertexte, sélection d'une ou plusieurs annonces publicitaires liées au contexte, et fourniture des annonces publicitaires considérées à un deuxième système informatique lié au premier.

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