H - Electricity – 04 – N
Patent
H - Electricity
04
N
H04N 21/462 (2011.01) H04N 21/482 (2011.01) H04N 7/088 (2006.01)
Patent
CA 2370182
A method of displaying a targeted advertisement on an electronic program guide based on consumer navigation is presented. A plurality of advertisements are received in a television apparatus through an auxiliary source. The received advertisements are stored along with their respective descriptor. Navigation of a user of the electronic program guide is monitored. Then a selected advertisement from the stored advertisements is displayed in response to the navigation monitoring.
L'invention concerne un procédé permettant d'afficher une publicité ciblée sur un guide de programmes électronique par navigation d'un utilisateur. Une pluralité de publicités est reçue par un appareil de télévision, par l'intermédiaire d'une source auxiliaire. Les publicités reçues sont stockées avec leur descripteur respectif. La navigation de l'utilisateur du guide de programmes électronique est observée. Puis, une publicité sélectionnée parmi les publicités stockées est affichée en réponse à la l'observation de ladite navigation.
Johnson Michael Wayne
Thompson Wanda Green
Craig Wilson And Company
Thomson Licensing S.a.
LandOfFree
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