System and method for estimating characteristics of...

Details System and method for estimating characteristics of... System and method for estimating characteristics of...

H - Electricity

04

H

H04H 9/00 (2006.01)

Patent

CA 2189414

A system for estimating listening audience characteristics in response to radio broadcast programming includes a central office, a plurality of remote survey sites, and a plurality of remote access sites. The survey sites collect survey data describing radio stations to which vehicle-mounted tuners are tuned. The survey data is downloaded to the central office, where the survey data is associated with a radio program broadcast by a radio station. The survey data and the radio program are presented at the remote access sites in a substantially synchronous format such that audience responses to specific radio programming can be observed.

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