Systems and methods of providing marketing campaign...

Details Systems and methods of providing marketing campaign... Systems and methods of providing marketing campaign...

G - Physics

06

Q

G06Q 30/00 (2006.01)

Patent

CA 2545574

Systems and methods relating to management of marketing campaigns are provided. Requests from users are matched to stored offers relating to available marketing materials to generate an order for each request. Orders may be fulfilled by delivering the marketing materials to the user, for example. The matching of requests to offers may be based on information in the requests, user information associated with users from which the requests are received, offer rules associated with the stored offers, or any combination thereof.

L'invention concerne des systèmes et des méthodes de gestion de campagnes marketing. Des demandes émanant d'utilisateurs sont appariées à des offres mémorisées concernant des matériaux marketing disponibles, afin de produire une commande pour chaque demande. Des commandes peuvent être honorées par livraison de matériaux marketing à l'utilisateur concerné, par exemple. L'appariement de demandes avec des offres peut se fonder sur des informations dans les demandes, des informations utilisateurs associées à des utilisateurs dont les demandes proviennent, des règles d'offres associées aux offres mémorisées ou une combinaison des différents éléments.

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