Targeted promotional method & system

Details Targeted promotional method & system Targeted promotional method & system

G - Physics

09

F

G09F 27/00 (2006.01) H04N 5/222 (2006.01) H04H 9/00 (2006.01)

Patent

CA 2443118

The present invention relates generally to a method and system for advertising or otherwise promoting goods and services, and more particularly to the highly targeted delivery of promotional content based on audience characteristics including: venue, date, day, time - and the content of which promotion is dynamically reconfigurable by an initiating promoter. The system and method develop venue and content demographics that are then used to determine appropriate promotional targeting.

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