Online media exchange

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G - Physics

06

F

G06F 17/30 (2006.01) A61K 39/112 (2006.01) A61K 48/00 (2006.01) C12N 15/88 (2006.01) G06T 1/00 (2006.01)

Patent

CA 2409995

A data processing system (see Fig. 2) enabling a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.

Cette invention a trait à un système de traitement de données (Figure 2) permettant à un réseau d'ordinateurs à accès public interconnectés (250) de procéder à des échanges transactionnels ininterrompus aux fins d'émission de publicités électroniques. Ce système traite d'un point de vue commercial des publicités payantes, rendant possible une tarification et une détermination des prix dynamiques. Ce système permet d'assurer un suivi en temps réel à grande échelle acceptant un paiement différentiel pour modèle de performance ainsi qu'un processus d'optimisation multiétapes.

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