System and method of delivering content based on an...

Details System and method of delivering content based on an... System and method of delivering content based on an...

H - Electricity

04

L

H04L 12/16 (2006.01) G06F 17/40 (2006.01)

Patent

CA 2670668

The invention is directed to a method and system for delivering content to users over a computerized system based on an evaluation of sensitivity to social issues, by collecting information from a user and preferably at least one other individual that knows the user regarding the user's sensitivity to a social issue, evaluating the user's sensitivity to the social issue on the basis of information gathered, and selecting issue-specific content to be displayed to the user that is selected from a pool of content by the system based on its relevance to the user's sensitivity to the social issue.

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