G - Physics – 09 – F
Patent
G - Physics
09
F
G09F 5/00 (2006.01) A45D 44/00 (2006.01) G09B 11/10 (2006.01) G09B 19/00 (2006.01) G09F 5/04 (2006.01)
Patent
CA 2113483
A system for displaying and selecting, a process for selecting, and a device for selecting hair dye shades, which allow the consumer to make a knowledgeable and informed hair dye selection. A horizontal or vertical axis along which hair dyes are arranged by similar colors and shades; another axis, perpendicular to the first axis, along which hair dyes are arranged by the length of duration of effect; a hair dye shade selector comprising color samples that each represent the haircolor that will result when hair of a particular color is treated with a particular hair dye are included; on-shelf consumer education and instruction materials regarding hair dye; display system indicators; and packaging indicators.
Louise John
Rushing Thomas
Bristol-Myers Squibb Company
Cassan Maclean
Clairol Incorporated
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