Method and system for advertising over a data network

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2548999

A method and system for statistics-based individualized advertising over a network (215) in which an advertiser provides to a content distributor (220) one or more constraints (210-2) defining the characteristics of desired target users and the'manner by which the advertising is to be delivered. The content distributor determines an estimated price (230-1) based on statistics computed based on target users selected and the advertising periods allocated based on the constraints and individualized content delivery.

La présente invention a trait à un procédé et un système pour la publicité individualisée basée sur des statistiques sur un réseau dans lequel un publicitaire fournit à un distributeur de contenu une ou des contraintes définissant les caractéristiques d'utilisateurs cibles souhaités et la manière dont la publicité doit être présentée. Le distributeur de contenu détermine un prix estimé sur la base des statistiques calculées en fonction des utilisateurs cibles sélectionnés et les périodes publicitaires allouées en fonction des contraintes et de la présentation individualisée du contenu.

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