System and method for consumer engagement and revenue...

G - Physics – 06 – F

Patent

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G06F 15/16 (2006.01)

Patent

CA 2605283

The invention is an apparatus and method that targets communications devices with content from service providers, third party content providers, sponsors, promotional partners and advertisers. The invention matches the content with communications device users using customer profiles or device usage profiles and transmits the content to communications devices over a wireless network, via the internet, or other means. The communications devices store the content in an internal repository. The content is later displayed as a result of triggers by designated users' actions. The content is displayed in the unused space of communications devices, between a designated user action and the actuation of an intended event or function. Media or content displayed when a triggering action occurs may be cached and stored in the repository or may be delivered in real time.

L'invention concerne un procédé et un dispositif ciblant des dispositifs de communication avec des contenus de prestataires de services, prestataires de contenus de tiers, sponsors, partenaires promotionnels et annonceurs. Le dispositif selon l'invention met en corrélation les contenus et des utilisateurs de dispositifs de communication au moyen de profils client ou de profils d'utilisation de dispositifs, et transmet les contenus à des dispositifs de communication par l'intermédiaire d'un réseau sans-fil, Internet ou un autre moyen. Le dispositif de communication stocke les contenus dans un répertoire interne. Les contenus sont ensuite affichés en réponse à des actions d'utilisateurs spécifiques. Les contenus sont affichés dans l'espace inutilisé de dispositifs de communication, entre une action utilisateur spécifique et l'actionnement d'un événement ou fonction prévu. Les supports ou contenus affichés en cas d'action de déclenchement peuvent être mis en cache et stockés dans le répertoire ou être distribués en temps réel.

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