Opportunity segmentation

G - Physics – 06 – Q

Patent

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Details

G06Q 30/00 (2006.01) G06Q 40/00 (2006.01)

Patent

CA 2655456

A method to identify financial opportunity within a set of data, and maximize financial gains from the data set while minimizing marketing costs the method is presented. The method obtains the set of data, the set of data including a value component and an opportunity component, calculates a number of opportunity transactions. The method then creates a value matrix for value components and opportunity components of the set of data to define at least two audiences and identifies at least one audience of the at least two audiences that has a larger opportunity component than a smaller opportunity component of another of the at least two audiences. The method also performs marketing to the at least one of the at least two audiences that has the larger opportunity component.

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