Content item pricing

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2695778

A threshold measure is determined for an advertisement based on one or more parameters associated with the advertisement. A determination is made as to whether the threshold measure exceeds a filter threshold. The advertisement is promoted if the threshold measure exceeds the filter threshold, and an actual cost-per- click for the advertisement based on the one or more parameters and the filter threshold if the advertisement is promoted.

L'invention concerne une mesure seuil déterminée pour une publicité sur la base d'un ou de plusieurs paramètres associés à cette publicité. Une détermination est effectuée quant à savoir si la mesure seuil dépasse un seuil filtre. La publicité est favorisée si la mesure seuil dépasse le seuil filtre, et un coût réel par clic de la publicité sur la base d'un ou de plusieurs paramètres et du seuil filtre si la publicité est favorisée.

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