System and method for insertion and modification of...

Details System and method for insertion and modification of... System and method for insertion and modification of...

H - Electricity

04

N

H04N 7/10 (2006.01) G06F 3/00 (2006.01) G06F 13/00 (2006.01) H04N 5/222 (2006.01) H04N 5/445 (2006.01) H04N 7/025 (2006.01) H04N 7/16 (2006.01) H04N 7/173 (2006.01) H04N 7/18 (2006.01)

Patent

CA 2450192

Advertisements or commercials are integrated into an entertainment program or display by designating locations of fields (Ad# 1-5) in the entertainment program or display into which targeted advertisements or commercials (Ad#6) may in inserted and/or modified, so that the advertisements (Ad# 1-6) blend into the scene (racing Car# 1-2) in which they are inserted without disrupting the entertainment program or display.

Selon la présente invention, pour intégrer des annonces publicitaires dans un logiciel ou un écran de divertissement, on désigne les emplacements des champs dans le logiciel ou l'écran de divertissement dans lequel on peut insérer et/ou modifier des annonces publicitaires ciblées, de façon que les annonces publicitaires s'intègrent à la scène dans laquelle on les insère sans interrompre le logiciel ou l'écran de divertissement.

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