Method of displaying a promotional message by an electronic...

G - Physics – 09 – F

Patent

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G09F 9/00 (2006.01)

Patent

CA 2211010

A method of displaying a promotional message by an electronic price label which uses a promotional indicator. The promotional message is stored with the promotional indicator in a first location. The promotional indicator is stored in a second location. A control message addressed to the EPL is created by reading the promotional indicator for the EPL from the second location and reading the promotional message from the first location. The control message to the EPL is transmitted. The control message is received by the EPL. Finally, the promotional message is displayed by the EPL. The first location may be a price look-up (PLU) file and/or an EPL data file.

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