System and method for facilitating targeted mobile...

Details System and method for facilitating targeted mobile... System and method for facilitating targeted mobile...

G - Physics

06

Q

G06Q 30/00 (2006.01) H04W 4/00 (2009.01) H04L 12/16 (2006.01)

Patent

CA 2638655

A method and system for facilitating targeted mobile advertisement to a mobile device, the method having the steps of: inserting, at an application server, metadata associated with advertising content into application data; forwarding the application data and metadata to the mobile device; stripping the metadata from the application data at the mobile device; acquiring advertising content based on the metadata; and consuming the advertising content.

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