Method of increasing customer loyalty with a merchant

Details Method of increasing customer loyalty with a merchant Method of increasing customer loyalty with a merchant

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2674968

A method of increasing customer loyalty and sales with a merchant includes providing a carrier to obtain demographic and contact information about a customer and enter the customer as a participant in a rewards program. This carrier also grants the loyalty program permission to market to them through any contact means they are given. The customer information is matched with a participant number. Promotional materials are sent to the participant wherein the promotional materials include a participant identifier and a promotional code wherein the promotional material is presented to a merchant to obtain points in the rewards program based upon the participant's activity with the merchant such that a card is not required to participate in the rewards program. The results of all marketing is analyzed to determine future customized marketing to target existing and potential customers with similar demographic profiles as merchants existing best customers.

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