Architecture for orchestrating promotional services

Details Architecture for orchestrating promotional services Architecture for orchestrating promotional services

G - Physics

06

Q

G06Q 10/00 (2006.01) A61J 7/00 (2006.01) G06Q 30/00 (2006.01) H04L 12/16 (2006.01)

Patent

CA 2468098

The promotional orchestration engine includes a services engine that provides transactional responses to a user's request, such as informational results being returned to the user or request for further actions that will be forwarded. An analysis engine stores data and provides tactical and strategic level analysis. The analysis engine uses transactional data generated by the services engine to abstract knowledge and consolidate and aggregate such information. The learning engine is a mechanism by which the promotional orchestration engine adapts itself to changing conditions. The learning engine preferably customizes various components of the services engine and components of the analysis engine. The learning engine causes the services engine to present different information over time so as to keep the system fresh. From a user's standpoint, the learning engine allows components of the services engine to be personalized to the particular user.

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